Monday, April 4, 2016

App Search API Validation Tool

Test your webpage for iOS 9 Search APIs.


Enter a URL and Applebot will crawl your webpage and show how you can optimize for best results.

App Search

Learn more about Search for Developers.

iOS 9 Search

Make it easy for users to discover information in your apps and websites by surfacing your content in Search on iOS 9. And with seamless universal linking, you can take users to the best place to view search results.

App History

Deep links make it easy for users to get back to where they were in your app — just indicate that your app is eligible for Search and iOS 9 will create links for you.

Content Indexing

Help users find relevant information within your app by using Core Spotlight to add content to the iOS 9 Search index.

Web Markup

Indicate the content on your website that can be accessed from your app and make that content available in Search. iOS 9 supports flexible universal links that seamlessly take users to your website or directly into your app if they already have it installed.

Universal Links for Developers

Seamlessly link to content inside your app, or on your website in iOS 9. With universal links, you can always give users the most integrated mobile experience, even when your app isn’t installed on their device.

Monday, February 29, 2016

After verifying a website with Google Search Console

Improve the search presence of your website. This is the message you'll obtain after verifying your website with Google Search Console.

Google systems show that you recently verified your site in Search Console (or created a site with Blogger or Google Sites which does this automatically). We have some tips to help you get the most of this free service and maximize your site performance on Google Search.

Set up your Search Console account now:

1) Add all your website versions

Make sure you add separate Search Console properties for all URL variations that your site supports, including https, http, www, and non-www.

2) Select your preferred version

Choose whether you want your site to appear with or without "www" in Google Search.

3) Select target country

Set your geographic preference if your site targets users in a specific country.

4) Share access with co-workers

If you want other people to access your error reports and search analytics in Search Console, add them with the appropriate access levels.

5) Submit a sitemap file

This helps Google better understand how to crawl your site.

6) Learn how to work with Search Console

If you read only one document, this is it.

Friday, February 26, 2016

Submit Url to Beamed

To submit an URL to Beamed

Search Alliance Global Algo Transition Update (Article from Kartik Ramakrishnan)

It is with great pleasure I’d like to share that Yahoo! has completed the algorithmic transition to Bing in all global markets (except Korea), across desktop and mobile, for all Yahoo! and syndication traffic. This has been a huge effort spanning 20-plus months involving many people across Yahoo! and Microsoft. Only Korea, which involves a three-way integration between Yahoo, Microsoft and Daum, remains, and is expected to complete by the end of the year.

I often get asked what makes the algo transition effort so complex. Here are some of the interesting challenges we’ve had to deal with to provide some color to the effort:

We had to cutover web, image and video search experiences from Yahoo!’s search technology backend to Bing’s algorithmic backend for 40-plus markets, across desktop and mobile devices.

In addition to Yahoo’s owned and operated search experiences, we also had to cut over hundreds of our syndication partners in more than 50 markets, while ensuring a smooth transition for users of our wildly popular Yahoo! Search BOSS service.

Cutting over to the Bing backend was not simply a matter of technical integration through the Bing API. We worked with Microsoft to ensure that Bing’s algorithmic quality in each of these markets was on par or better than Yahoo!’s quality. Wherever we found quality gaps, we worked collaboratively with our counterparts at Bing to provide data driven assessments of quality gaps to help us close the gaps quickly. Only when both teams had established that the quality bar in a market was met, did we green light the cutover.

A very important design principle was to ensure availability of all key user experience elements of the Yahoo! search experience post-cutover. This meant that we had to perform a comprehensive analysis of product features per market, assess which of those would require support from the Bing platform, and which features Yahoo! would have to continue to develop and invest in.

Creating a migration path to Bing Webmaster tools for users of Yahoo! Site Explorer, while continuing to support Site Explorer for international users during the transition period proved challenging.

We had to confirm Bing could handle Yahoo’s capacity across multiple global datacenters, including new ones that were brought online to serve the needs of the Search Alliance. The fact that all the cutovers went remarkably smoothly and were essentially non-events from an operational perspective is a testament to the thorough job both teams did.

For all our major markets, we ran comprehensive bucket tests to compare the Yahoo! search experience going against the Yahoo! and Bing backends. We monitored key user experience metrics to ensure that the product experience post cutover would be on par or better for our customers.
We had to put in place support and customer care processes that ensured user concerns and content issues were handled appropriately between our companies, working through policy differences to ensure the right outcome for all stakeholders.

For those of us who have been deeply involved in the algo transition, this has easily been one of the best learning experiences of our professional lives. All the late nights, war room huddles, SeaTac trips and time away from families, all of the technical deep dives, business negotiations, ‘pausing & unpausing’ ;-), have all been worth it. I am extraordinarily privileged to have worked with an exceptional group of people, both within Yahoo! and Microsoft — you all know who you are. Thank you so much for your dedication and commitment to delivering the best possible search experience for our users.

– Kartik Ramakrishnan, VP of Search Engineering, Yahoo!

Monday, February 22, 2016

Great SEO

For great SEO, use the best tools :

1) Google Analytics

2) Google Webmaster Tools (GWT)

3) Create a sitemap.xml

4) Create a robots.txt

5) Find keyword phrases.

6) Find new trends

7) Page speed

8) Structured data testing tool

For great SEO, use the best technics :

1) Randomize the content, create new content :

  1. Infographics
  2. Podcast
  3. Meme
  4. Videos
  5. Guides
  6. Reviews
  7. How-to
  8. Link pages
  9. Ebook
  10. Case Study
  11. Lists
  12. Interview
  13. Research

2) Optimize the pages :

  1. Meta descriptions
  2. Permalink structure
  3. Headings
  4. Images
  5. Content & length
  6. Semantics
  7. Site structure
  8. Internal linking